When growing up,
some people just
know what they want to do
with their lives. Many don’t
really know, but find “it”
later in their careers. Still
others never seem to find
their place in the sun.
Servicing lawn irrigation systems can
be a very profitable item to offer your
customers. It’s easy to become overly
focused on installations as a
source of income, but servicing is a
profit center that should not be overlooked.
When you meet Mark
Stinson, the president
of Exmark, you’ve got to
take an immediate liking to
him. Quiet and unassuming,
this tall shy guy with a great
smile will put you at ease.
Not the flamboyant type,
Stinson is exactly the kind of
person you want to do business
and bred, he epitomizes all
of the Midwest values.
It’s happening all over
the country. Watering
restrictions are showing
up everywhere—not only
in arid climates but also in
places where, only a short
time ago, water was considered
a low-cost, free-flowing
AS A TEENAGER, DOUG BENNETT
recalls, “I was very good at finding
ways to get by doing as little as I
So how does a guy like this end up
being a recognized leader, gaining
national attention for developing
programs to conserve water? Here is
the path Bennett took to become the
conservation manager for the Southern
Nevada Water Authority.
Buildings everywhere are doing the green thing.
Commercial buildings, homes and even entire neighborhoods
are being designed with sustainability in mind.
Consumers want it, realtors know it sells, governments are
demanding it and engineers and architects are delivering.
BESIDES INDEPENDENCE DAY,
there’s another reason for contractors
to celebrate July: Smart Irrigation
Month. As July is one of the
peak months for landscape water
usage, it’s a good time to look closely
at smart irrigation practices,
water-saving irrigation products
and water efficiency in general.
Of all industries, the green industry used to seem the
least likely to be swamped by the trend towards
mass high tech. And yet with the increasing adoption
of smart irrigation controllers, computerized
routing schedules, remote-controlled mowers and
computerized timekeeping services, to name only a
few, the green industry is moving irreversibly into
higher tech pastures.
ABOUT NINE YEARS AGO, DALE VON
Dohren, owner of San Jose, California-
based Landmark Landscapes,
had a successful woodworking
business. Then he saw an
opportunity in the landscaping
business and decided to change
When you think about it, buying a truck is a lot like shopping for a new suit. You
have to look at the size of your company and determine what would make the
best fit, and you have to have a certain image in mind. You want something
that looks professional, but also catches the customer’s eye.