Benefits and Pitfalls of Groupon-Type Marketing


Business Articles
It’s hard to believe that the first Groupon deal-of-the-day offers arrived in your email inbox less than four years ago. although there were modestly successful predecessors, Groupon (and its competitive cousins Living social, dealster, BuyWithme), has become a consumer mainstay.   More
 
Wednesday, September 19, 2012

Profitable Companies Share the Secrets of Their Success


Business Articles
It's all about people Leaders of successful companies often speak of their employees with a great sense of respect, appreciation, and even awe. "I can't say enough about our people," says Mark Borst, owner of Borst Landscape based in Allendale, New Jersey. "Our employees are definitely the backbone of our business."   More
 
Monday, May 1, 2006

Lean, Mean, and Green: Software Simplifies Business


Business Articles
You'd be surprised. An increasing number of landscape companies are turning to computers and specialized software programs to streamline their accounting practices, their design practices, or even their maintenance practices. And an increasing number of software companies are out to meet that demand.    More
 
Thursday, June 1, 2006

CHIC KELTY


Close-Up Profiles
Chic Kelty will be the first to admit that if he had the chance to do it over again, he would do some things differently. On the other hand, maybe it was because of these life experiences that Kelty is where he is today.    More
 
Thursday, March 1, 2007 DENNE GOLDSTEIN

Gas for Grass: Does There Have to be a Tradeoff?


Landscape Maintenance
You`re cruising down the highway, and you notice that the needle on your fuel gauge leans toward the empty mark. You pull into the nearest gas station and hop out of your truck. Shielding your eyes from the sun, you scan the large sign that broadcasts the prices for regular, plus, premium and diesel.    More
 
Friday, June 13, 2008 AMANDA RICHTER

Staying Strong in a Weak Economy


Business Articles
THE ECONOMY IS CHANGING. Some companies feel it; some don’t. But whether or not they’re feeling the pinch, there are strategies that can help companies buffer themselves from the economic turmoil around them.    More
 
Tuesday, July 15, 2008 ELIZABETH LEXAU

JOHN DeCELL


Close-Up Profiles
It was January of 1988 and John DeCell was out of a job. He’d worked as a loan officer for the First American Bank in his hometown of Baytown, Texas for five-and-a-half years, but the banking industry had fallen under hard times and DeCell suddenly found himself without a job. Factor into this the added pressure of knowing your first son is only months away from being born, and you’ve an idea of the headspace DeCell was in on this particularly tumultuous New Year.    More
 
Friday, August 1, 2008 DANNY FASOLD

Five to Help You Thrive


Business Articles
You’ve probably heard it said that entrepreneurs are “married to their work.” It’s true. Running a company requires amazing quantities of time, energy, and devotion. But there is one big difference: while matrimony is all about maintaining a healthy relationship with another person, being married to a business is all about maintaining healthy (and profitable!) relationships with several groups of people.    More
 
Monday, September 1, 2008 TY FREYVOGEL

THE BOUSQUETS


Close-Up Profiles
During the hot summer afternoons when the rest of his peers were lazing in swimming pools and catching campy action flicks at the local movie theatre, Bryce Bousquet spent his teenage years stocking shelves at his dad’s company warehouse.    More
 
Wednesday, September 17, 2008 DANNY FASOLD

JOHN MILLER


Close-Up Profiles
WHEN JOHN MILLER WAS STILL A teenager he was managing his own lawn care company. Called Superior Lawns, Miller’s company handled everything from mowing lawns to working with tractors. It was a pretty successful venture. Between high school proms and mid-term exams, Superior Lawns occupied much of Miller’s focus, and before long, he was pulling in enough business to bring some of his schoolyard friends onboard as workers.   More
 
Tuesday, March 17, 2009 DANNY FASOLD

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