Gone are the days when there was so much work out there that
if you didn’t get one job, you got another. Also gone are the times
when you made an appointment for a potential project, came in looking
like you just finished digging some trenches, checked out the project
and took out your business card to write on the back: install new
irrigation system— $1,900. In today’s competitive environment, it’s unlikely that you’re the only company whom the customer is calling.