CHRIS VERNON


Close-Up Profiles
Growing up in Elgin, Illinois, a suburb of Chicago, little did Chris Vernon realize the path his life would take.    More
 
Monday, September 15, 2014 DENNE GOLDSTEIN

Benefits and Pitfalls of Groupon-Type Marketing


Business Articles
It’s hard to believe that the first Groupon deal-of-the-day offers arrived in your email inbox less than four years ago. although there were modestly successful predecessors, Groupon (and its competitive cousins Living social, dealster, BuyWithme), has become a consumer mainstay.   More
 
Wednesday, September 19, 2012

THINGS THAT BUG ME IN THE POND INDUSTRY


Waterscapes
I’ve learned by seeing, assessing and fixing thousands of ponds, done by do-it-yourselfers or “certified” high dollar so-called “professionals”. There’s always some individual walking around with a rubber mallet, looking for another anvil to break.   More
 
Wednesday, July 20, 2011

IT´S A FAMILY AFFAIR: Handing Down the Family Business


Business Articles
Remember when you first started your business? Those early years were nervewracking, exciting and certainly challenging. Over the years, you built a solid business and raised a family. Being a small family business, your kids grew up ‘in the business;’ after all, they listened to business talk every night at the dinner table.   More
 
Wednesday, November 16, 2011

Rick Olson


Close-Up Profiles
There's an old adage, “Keep your shoulder to the wheel and your nose to the grindstone,” and you’ll get someplace. That, in a nutshell, is Rick Olson. A tireless worker, he has developed some core values that won’t be compromised.    More
 
Thursday, April 19, 2012

Green Water Recapture Systems


Eco-Green Sustainable Landscapes
Today’s irrigation customer is more environmentally savvy than the customer of 20 or 30 years ago. The burgeoning emphasis in our industry on sustainability has stuffed a whole mess of new concerns into the mind of the consumer. Can we include a green roof? What do you think about permeable pavers? Can we design green spaces to soak up excess stormwater?   More
 
Thursday, April 19, 2012

Gary Horton


Close-Up Profiles
Horton grew up in the San Fernando Valley, a suburb of Los Angeles, California, where he attended Cal State University, Northridge. His major was accounting. Once in school, he realized that he needed to get a job to help pay for his tuition, and he found one with a landscape contractor.   More
 
Monday, October 17, 2011 DENNE GOLDSTEIN

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