Buy? Lease? or Rent?


Business Articles
With the current labor shortage in our industry, landscape contractors have had to be creative and find ways to do more with fewer people. For example, the crews responsible for mowing the grass at New Zealand’s Auckland International Airport use a large, one-of-a-kind mower that mows 646,000 square feet of grass per hour.   More
 
Monday, November 17, 2014

Demi Fortuna: Waterscaper of the Year 2014


Waterscapes
Demi Fortuna's life was exciting even before landing in his current position as director of product information with Atlantic Water Gardens. Stony Brook, New York has always been home to Fortuna. That's where he was raised, went to school, and attended college. "I don't think people realize how lovely it is here," he says. Fortuna’s mother was an assistant professor at the State University of New York (SUNY), Stony Brook. She seems to have had a bit of wanderlust. She loved to travel, and Demi and his younger brother got the chance to see the world. His mother’s salary as an assistant professor was enough to cover most of the expenses, but he and his brother helped pay their own way.   More
 
Monday, November 17, 2014

CHRIS VERNON


Close-Up Profiles
Growing up in Elgin, Illinois, a suburb of Chicago, little did Chris Vernon realize the path his life would take.    More
 
Monday, September 15, 2014 DENNE GOLDSTEIN

Benefits and Pitfalls of Groupon-Type Marketing


Business Articles
It’s hard to believe that the first Groupon deal-of-the-day offers arrived in your email inbox less than four years ago. although there were modestly successful predecessors, Groupon (and its competitive cousins Living social, dealster, BuyWithme), has become a consumer mainstay.   More
 
Wednesday, September 19, 2012

THINGS THAT BUG ME IN THE POND INDUSTRY


Waterscapes
I’ve learned by seeing, assessing and fixing thousands of ponds, done by do-it-yourselfers or “certified” high dollar so-called “professionals”. There’s always some individual walking around with a rubber mallet, looking for another anvil to break.   More
 
Wednesday, July 20, 2011

IT´S A FAMILY AFFAIR: Handing Down the Family Business


Business Articles
Remember when you first started your business? Those early years were nervewracking, exciting and certainly challenging. Over the years, you built a solid business and raised a family. Being a small family business, your kids grew up ‘in the business;’ after all, they listened to business talk every night at the dinner table.   More
 
Wednesday, November 16, 2011

Rick Olson


Close-Up Profiles
There's an old adage, “Keep your shoulder to the wheel and your nose to the grindstone,” and you’ll get someplace. That, in a nutshell, is Rick Olson. A tireless worker, he has developed some core values that won’t be compromised.    More
 
Thursday, April 19, 2012

Green Water Recapture Systems


Eco-Green Sustainable Landscapes
Today’s irrigation customer is more environmentally savvy than the customer of 20 or 30 years ago. The burgeoning emphasis in our industry on sustainability has stuffed a whole mess of new concerns into the mind of the consumer. Can we include a green roof? What do you think about permeable pavers? Can we design green spaces to soak up excess stormwater?   More
 
Thursday, April 19, 2012

Gary Horton


Close-Up Profiles
Horton grew up in the San Fernando Valley, a suburb of Los Angeles, California, where he attended Cal State University, Northridge. His major was accounting. Once in school, he realized that he needed to get a job to help pay for his tuition, and he found one with a landscape contractor.   More
 
Monday, October 17, 2011 DENNE GOLDSTEIN

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