How to Communicate with Your Boomer Customers


Business Articles
One of my green industry clients recently made the move to invoicing their customers electronically. One thing he and his staff learned immediately was that some of their Baby Boomer customers did not want to receive their invoices via email. They wanted to receive them in hard copy form through the United States Post Office mail.   More
 
Monday, November 17, 2014

Are You A Reluctant Leader?


Business Articles
Do you know someone who is very comfortable doing a job that has no leadership dimension, even though you just know they will thrive as a leader? Many of them have a condition that is sometimes referred to as ‘altitude sickness.’   More
 
Wednesday, October 15, 2014

Vista Professional Lighting Celebrates 30th Anniversary


Landscape Lighting
Vista Professional Outdoor Lighting is proudly celebrating its 30th anniversary, but the path to the company’s beginnings came about when owner and founder Dan Cunado and his parents were granted asylum from Cuba. They landed in New York and made their way to California.   More
 
Tuesday, July 15, 2014 Adam Whelan

Five Tips to Better Manage Your Crew


Business Articles
Landscaping has long been a part of my life. As a lifelong entrepreneur, I started my Detroit-area landscape company when I was 19. In the process of learning the business, managing my own crew, and dealing with the unexpected challenges of being a first-time business owner, I’ve made plenty of mistakes.   More
 
Friday, May 16, 2014 PAUL PROCTOR

The Way You Do Anything Is the Way You Do Everything


Business Articles
When many entrepreneurs hit a snag, they point the finger at outside factors. But Suzanne Evans, author and entrepreneur, says that you—and you alone—are the source of your success or failure. Here, excerpted from her book, are 10 inconvenient but ironclad truths that all business owners should take to heart.   More
 
Friday, March 14, 2014

Mowers


Landscape Maintenance
If you say, "Landscape Business" to most people, they’ll immediately picture a lawnmower, and somebody pushing or riding it. Mowing grass is the iconic service of the green industry, and the place where  a lot of contractors got their start.   More
 
Friday, March 14, 2014

Building a Sustainable, Competitive Advantage in a Multicultural Workplace


Business Articles
My partner Chip and I had just landed a large installation project for a new restaurant chain that was building several locations throughout our city, Nashville, Tennessee. However, at that time, our company consisted of only two men, just Chip and I.   More
 
Wednesday, January 15, 2014 BRYAN CLAYTON

Growing Your Business


Business Articles
Times have changed and advertising in the green industry has changed along with it. In the past, trying to get the biggest ad in the Yellow Pages or changing your name to AAA something was the way to go, so that you could get listed first in your category.   More
 
Monday, December 16, 2013 BRYAN CLAYTON

Barrett Ersek


Close-Up Profiles
When Ersek was 12 years old, he wanted a dirt bike motorcycle, but his dad wouldn’t buy it for him. “My dad told me I could have anything I wanted; I just had to work hard and save my money,” he said. “I was really eager to get a job so I could buy my motorcycle."   More
 
Friday, November 15, 2013 DENNE GOLDSTEIN

Growing Your Business


Business Articles
Every business owner wants to grab more of his or her market share every year. In today’s slowly improving economy, people are shopping services and are more cautious in the way they spend their money. You have to be thankful that during slow economic times, people stay closer to home and are more aware of their homes and their landscapes. They will still spend money to keep up their number-one investment, their home.   More
 
Tuesday, July 16, 2013

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