Imagine that you had the services of a magnificent sales person to whom
you paid a paltry amount of money, yet he or she would work for you
24/7/365 and you would never hear a complaint or a demand for a higher
In an age of cynicism and irony, Northwestern Mutual is a throwback to a more innocent time. The company is the antithesis of ‘cool.’ It has the kind of culture in which people embrace plain suits and sincere handshakes, take pride in wearing achievement ribbons, and kick off conferences with patriotic music.
When we go to the movies, we escape from everyday life. Take a film like The Jungle Book. The
viewer is instantly brought to a land of adventure; a world of natural
wonders that many would give just about anything to spend some time
in. Of course, at some point we have to face reality;
most of us will never get the chance to live in the natural oasis that
Mowgli does. But, relaxing next to a waterfall in paradise doesn’t have
to be a dream.
Think your customers are satisfied? They very well may be. Unfortunately, customer satisfaction doesn’t always lead to customer loyalty. These days, even if your customers are completely satisfied with your product or service, 40% of them will leave you and start doing business with your competition.
Times are tough and people everywhere are rising to the challenge by making do with less. Homeowners who’ve never lifted a rake or pushed a mower are suddenly turning into backyard do-it-yourselfers. It’s really kind of heartwarming . . . unless, of course, they’re your customers.