LOWELL KAUFHOLD


Close-Up Profiles
When Lowell Kaufhold started his first year of college, he got a job installing sprinklers so that he could support himself. Though he could not have imagined it then, this was where he would spend his entire career—in the landscape industry. Kaufhold, now 57, says, “It’s the only industry I’ve ever been in.   More
 
Wednesday, October 15, 2014 DENNE GOLDSTEIN

Business to Business: Do the Math!


Business Articles
I recently received a very clever phone pitch. A telesales person called to congratulate me for being such a good magazine customer. She offered me five magazines, free of charge, for 60 months. I thought this was outrageously good. She explained that the magazines wanted to increase their circulation for their advertisers.   More
 
Friday, August 15, 2014 Burke Franklin

Battery-Powered Mowers...Not So Crazy After All


Eco-Green Sustainable Landscapes
“IT’S ALIVE! IT’S ALIVE!” THE DOCTOR yells in the classic film, Frankenstein, as he revives his monster from the dead. Luckily, that’s just fiction. However, in real life, you can use electricity, too. But hopefully you’ll use it in a more responsible (and profitable) manner than the doctor.   More
 
Friday, August 15, 2014 Jason Gibby

Vista Professional Lighting Celebrates 30th Anniversary


Landscape Lighting
Vista Professional Outdoor Lighting is proudly celebrating its 30th anniversary, but the path to the company’s beginnings came about when owner and founder Dan Cunado and his parents were granted asylum from Cuba. They landed in New York and made their way to California.   More
 
Tuesday, July 15, 2014 Adam Whelan

Barrett Ersek


Close-Up Profiles
When Ersek was 12 years old, he wanted a dirt bike motorcycle, but his dad wouldn’t buy it for him. “My dad told me I could have anything I wanted; I just had to work hard and save my money,” he said. “I was really eager to get a job so I could buy my motorcycle."   More
 
Friday, November 15, 2013 DENNE GOLDSTEIN

Women in Landscaping


Women in Landscaping
Not being “the type to focus on a four-year degree,” Benson attended King’s College in Charlotte, North Carolina, following high school graduation in 1979. It was a school that offered a fast-track certificate course in business. “I knew I wanted to be an entrepreneur, but didn’t know in what area.   More
 
Monday, September 16, 2013 MARY ELIZABETH WILLIAMS-VILLANO

David Katz


Close-Up Profiles
Many young people graduating from high school don't have a clue as to what to be when they 'grow up'. David Katz, founder and president of Elite Landscaping in Poughkeepsie, New York, was not one of them. He knew from the get-go what he wanted to do with the rest of his life.   More
 
Monday, September 16, 2013 DENNE GOLDSTEIN

Growing Your Business


Business Articles
Every business owner wants to grab more of his or her market share every year. In today’s slowly improving economy, people are shopping services and are more cautious in the way they spend their money. You have to be thankful that during slow economic times, people stay closer to home and are more aware of their homes and their landscapes. They will still spend money to keep up their number-one investment, their home.   More
 
Tuesday, July 16, 2013

Computer Design Software


Landscape
There's nothing quite like a hand-drawn landscape design, slaved over for many hours, beautifully and meticulously drawn. You can put many hours into it, rendering every plant, every piece of stone, every water feature just right. When you get done, you've got a work of art, suitable for framing. But do you have a sales tool?Like it or not, landscape design has entered a whole new era.   More
 
Friday, February 15, 2013

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