Don Caroleo


Close-Up Profiles
When he was just eight years old, Don Caroleo would go to his father’s wholesale nursery every day after school, and on Saturdays and Sundays. It’s hard to believe that the now 27-year-old has been in the wholesale landscape and nursery business for almost 20 years. “My dad wanted to make sure that I understood the value of money. He taught me to keep a level head,” said Caroleo.   More
 
Friday, December 9, 2011

David Katz


Close-Up Profiles
Many young people graduating from high school don't have a clue as to what to be when they 'grow up'. David Katz, founder and president of Elite Landscaping in Poughkeepsie, New York, was not one of them. He knew from the get-go what he wanted to do with the rest of his life.   More
 
Monday, September 16, 2013 DENNE GOLDSTEIN

RICHARD & CHRIS ANGELO


Close-Up Profiles
RICHARD ANGELO was the oldest of nine children. As was customary, the kids did chores around the house. When Angelo reached the age of 12, his chore was to mow the lawn, trim the shrubs and keep the landscaping neat at the family’s home in Los Angeles, California.    More
 
Saturday, December 18, 2010 DENNE GOLDSTEIN

KEN HUTCHESON


Close-Up Profiles
IT ISN’T TOO OFTEN THAT WE COME across an individual like Ken Hutcheson. On the outside he is warm, engaging and charming. However, under his skin lies a savvy, dedicated businessperson.   More
 
Friday, May 15, 2009 DENNE GOLDSTEIN

The History of ValleyCrest


Business Articles
You may be questioning whether the American Dream, and the infinite promise it holds, is still a reality. In today’s day and age, with the economic crisis looming, doubts like this are not uncommon. But there is good news: the American Dream is alive and well.   More
 
Friday, August 14, 2009 RYAN FRIEDMAN

DAVID SNODGRASS


Close-Up Profiles
DAVID SNODGRASS WAS HARDLY old enough to stay up late by the time he earned his first paycheck. As a third-generation employee in the family’s landscape business...    More
 
Tuesday, July 13, 2010 EMILY KAPLAN

Burton S. Sperber


Close-Up Profiles
Burton S. Sperber learned the landscape business at an early age, working at a nursery in North Hollywood, California, after school. When the owner of the nursery passed away, Burt and his father bought the business for $700, and called it Valley- Crest Landscape.   More
 
Wednesday, November 16, 2011 DENNE GOLDSTEIN

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