How to Communicate with Your Boomer Customers


Business Articles
One of my green industry clients recently made the move to invoicing their customers electronically. One thing he and his staff learned immediately was that some of their Baby Boomer customers did not want to receive their invoices via email. They wanted to receive them in hard copy form through the United States Post Office mail.   More
 
Monday, November 17, 2014

Is Employee Cynicism Killing Your Culture?


Business Articles
In an age of cynicism and irony, Northwestern Mutual is a throwback to a more innocent time. The company is the antithesis of ‘cool.’ It has the kind of culture in which people embrace plain suits and sincere handshakes, take pride in wearing achievement ribbons, and kick off conferences with patriotic music.   More
 
Monday, June 16, 2014 Rich Karlgaard

Five Tips to Better Manage Your Crew


Business Articles
Landscaping has long been a part of my life. As a lifelong entrepreneur, I started my Detroit-area landscape company when I was 19. In the process of learning the business, managing my own crew, and dealing with the unexpected challenges of being a first-time business owner, I’ve made plenty of mistakes.   More
 
Friday, May 16, 2014 PAUL PROCTOR

Building a Sustainable, Competitive Advantage in a Multicultural Workplace


Business Articles
My partner Chip and I had just landed a large installation project for a new restaurant chain that was building several locations throughout our city, Nashville, Tennessee. However, at that time, our company consisted of only two men, just Chip and I.   More
 
Wednesday, January 15, 2014 BRYAN CLAYTON

Growing Your Business


Business Articles
Times have changed and advertising in the green industry has changed along with it. In the past, trying to get the biggest ad in the Yellow Pages or changing your name to AAA something was the way to go, so that you could get listed first in your category.   More
 
Monday, December 16, 2013 BRYAN CLAYTON

Employee Theft


Business Articles
You have assembled the best crews and taken great care in employing honest, loyal workers. You know all your “guys” are on the up and up, so why should you be concerned with employee theft? Because, according to the U.S. Chamber of Commerce, three out of four of your employees will steal from you this year.   More
 
Tuesday, April 16, 2013

Employee Incentives

...the good and the bad


Business Articles
Incentives—rewards meant to encourage and motivate employees to be more productive—all too often backfire and create unintended consequences: internal squabbles, cynicism, distraction, and diminished performance. However, when used correctly, they can produce wonderful results.   More
 
Thursday, March 14, 2013

Business to Business: Turn the Tables on Employee Turnover


Business Articles
Five keys to maximum employee retention. Each time an employee permanently leaves your organization, he or she is adversely affecting your company’s bottom line. Consider this: according to the U.S. Department of Labor, it costs a company one-third of a new hire’s annual salary to replace an employee. Using a modest annual salary of $35,000, a company can easily spend $11,550 for each new employee hired.   More
 
Thursday, December 13, 2012

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