How to Hire an Invisible Sales Person Who Can Close More Business for Your Green Company


Business Articles
Imagine that you had the services of a magnificent sales person to whom you paid a paltry amount of money, yet he or she would work for you 24/7/365 and you would never hear a complaint or a demand for a higher commission....   More
 
Wednesday, April 15, 2015

Mowing is a Large Part of Landscape Maintenance


Landscape Maintenance
Landscape maintenance businesses are a very hot topic these days. If managed properly, they can turn into billion-dollar revenue streams, a fact which has, by no surprise, caught the eye of many financial institutions. Private equity firms seem to be snatching up landscape companies, and at good multiples. But they aren’t the only ones who are sitting up and paying attention; so are landscape contractors themselves. There seems to have been more activity in the last six months than in the two years prior combined.   More
 
Monday, March 16, 2015

How to Find Short-Term Employees for Your Green Company


Business Articles
In a conversation I recently had with one of my clients, he expressed his concern about finding employees who he could hire for 12-16 weeks. Due to the nature of his business, it is typically very busy in the first three months of the season, then begins to decline.   More
 
Thursday, January 15, 2015

How to Communicate with Your Boomer Customers


Business Articles
One of my green industry clients recently made the move to invoicing their customers electronically. One thing he and his staff learned immediately was that some of their Baby Boomer customers did not want to receive their invoices via email. They wanted to receive them in hard copy form through the United States Post Office mail.   More
 
Monday, November 17, 2014

LOWELL KAUFHOLD


Close-Up Profiles
When Lowell Kaufhold started his first year of college, he got a job installing sprinklers so that he could support himself. Though he could not have imagined it then, this was where he would spend his entire career—in the landscape industry. Kaufhold, now 57, says, “It’s the only industry I’ve ever been in.   More
 
Wednesday, October 15, 2014 DENNE GOLDSTEIN

DAVE WESOLOWSKI


Close-Up Profiles
Dave Wesolowski grew up in Southern California, where his father was a landscape contractor; he installed irrigation systems and did tree work. "Before I started high school, I was cleaning trenches and setting heads. I was always mechanically inclined enough to figure out how to build irrigation systems. But it wasn't anything I wanted to do for for the rest of my life. I really didn't want to go into the family business."   More
 
Tuesday, July 15, 2014 Jason Gibby

Vista Professional Lighting Celebrates 30th Anniversary


Landscape Lighting
Vista Professional Outdoor Lighting is proudly celebrating its 30th anniversary, but the path to the company’s beginnings came about when owner and founder Dan Cunado and his parents were granted asylum from Cuba. They landed in New York and made their way to California.   More
 
Tuesday, July 15, 2014 Adam Whelan

CUNADO FAMILY


Close-Up Profiles
“A ll I ever wanted to do was manufacture something that I could sell, and to see it say, ‘Made in U.S.A.,’” said Dan Cunado, president of Vista Professional Outdoor Lighting. “I’m overwhelmed; this is a dream come true.”   More
 
Tuesday, April 15, 2014 DENNE GOLDSTEIN

July: Smart Irrigation Month


Irrigation
CHANCES ARE, AT SOME POINT you’ve had some exposure to the industry initiative of proclaiming July as Smart Irrigation Month. It is an industry campaign to increase public awareness about the value of water-use efficiency and grow demand for water-saving products, practices and services.   More
 
Wednesday, June 12, 2013

Brandon Stephens


Close-Up Profiles
When Texas-bred Brandon Stephens, 38, signed on with The Décor Group in 2003, little did he realize that he would one day end up as president of the company. Stephens is not one to dwell on accolades; he likes to move quickly and time’s a wastin’   More
 
Wednesday, May 15, 2013 DENNE GOLDSTEIN

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