WANTED: Sustainable Landscape Services for Savvy Consumers


For decades, Billy Goodnick has been showing people how to create sustainable landscapes – and how to ditch their lawns. But don't think of me as a "bad guy," he says.... more

 
 

Building a Sustainable, Competitive Advantage in a Multicultural Workplace


Business Articles
My partner Chip and I had just landed a large installation project for a new restaurant chain that was building several locations throughout our city, Nashville, Tennessee. However, at that time, our company consisted of only two men, just Chip and I.   More
 
Wednesday, January 15, 2014 BRYAN CLAYTON

Growing Your Business


Business Articles
Times have changed and advertising in the green industry has changed along with it. In the past, trying to get the biggest ad in the Yellow Pages or changing your name to AAA something was the way to go, so that you could get listed first in your category.   More
 
Monday, December 16, 2013 BRYAN CLAYTON

Employee Incentives

...the good and the bad


Business Articles
Incentives—rewards meant to encourage and motivate employees to be more productive—all too often backfire and create unintended consequences: internal squabbles, cynicism, distraction, and diminished performance. However, when used correctly, they can produce wonderful results.   More
 
Thursday, March 14, 2013

Business to Business: Beyond Satisfaction

Five keys to creating customer loyalty


Business Articles
Think your customers are satisfied? They very well may be. Unfortunately, customer satisfaction doesn’t always lead to customer loyalty. These days, even if your customers are completely satisfied with your product or service, 40% of them will leave you and start doing business with your competition.   More
 
Tuesday, October 16, 2012

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