Are You Giving Your Customers What They Really Want?


Business Articles
There was a study about customer satisfaction that was conducted by a research group. The results were so startling that it quickly became obvious that the outcome could apply to all types and sizes of businesses and organizations, including the green industry. The study centered on what customers really want to know about the people from whom they are buying.    More
 
Monday, September 15, 2014

Landscape Lighting . . . The Next Level


Landscape Lighting
Few segments of the green industry have changed as much in just a handful of years as has low-voltage landscape lighting. New technology, such as digital controls and better LEDs has added a great deal of excitement to this market. It’s put more and better media into the palettes of the most creative installers and designers.   More
 
Friday, August 15, 2014 MARY ELIZABETH WILLIAMS-VILLANO

Growing Your Business


Business Articles
Every business owner wants to grab more of his or her market share every year. In today’s slowly improving economy, people are shopping services and are more cautious in the way they spend their money. You have to be thankful that during slow economic times, people stay closer to home and are more aware of their homes and their landscapes. They will still spend money to keep up their number-one investment, their home.   More
 
Tuesday, July 16, 2013

Women in Landscaping

Ivy Munion


Women in Landscaping
Ivy Munion was an early trailblazer. Today, she is considered to be one of the top irrigation consultants/designers in the landscape business. How did she get this far in a male-dominated industry, you might ask? “I speak their language, rub elbows a little bit, and I always carry a pocket knife,” she quipped.   More
 
Tuesday, July 16, 2013

Stan Hoglund


Close-Up Profiles
Stan Hoglund knew he was never going to be a scholar. “My first day of school was my last,” he said, at least in terms of his interest. He remembers the teacher dragging him by the ear across the playground for going down a slide backwards. She sat him down on a rug for a ‘time out’ facing the corner.   More
 
Tuesday, July 16, 2013 DENNE GOLDSTEIN

Create Great Looks With Pavers


Landscape
Abraham Lincoln understood the importance of preparation. One of his more famous quotes says: “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Paver installation is no different; you must have the knowledge and correct preparation for a successful, profitable outcome.   More
 
Tuesday, July 16, 2013

Claudia Storm Bird - Storm Irrigation


Close-Up Profiles
Claudia Bird, daughter of Walter Storm, holds a deep affection for the irrigation industry, much of which is rooted in the familial core she sees within.    More
 
Tuesday, November 30, 1999

Edwin J. Hunter (A remembrance)

Hunter Industries


Close-Up Profiles
For almost half a century Ed Hunter had a major impact on the irrigation industry. He passed on in January of this year and we miss him. His contributions will stand as a monument to his ingenuity.   More
 
Monday, April 21, 2008

Cost Estimating: Profits or Pitfalls


Business Articles
When you first dreamed of starting your own landscape business, who knew you'd be spending so much of your time indoors, behind a desk, crunching numbers? But as profitable landscape professionals know, number crunching is one of the biggest parts of the job -- especially when those numbers have to do with cost estimating.    More
 
Thursday, March 1, 2007

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