How to Communicate with Your Boomer Customers


Business Articles
One of my green industry clients recently made the move to invoicing their customers electronically. One thing he and his staff learned immediately was that some of their Baby Boomer customers did not want to receive their invoices via email. They wanted to receive them in hard copy form through the United States Post Office mail.   More
 
Monday, November 17, 2014

Chris Spain


Close-Up Profiles
From his early childhood, growing up in northern Virginia, Chris Spain loved the outdoors. In high school, he ran track, but some of the most important lessons he learned in his youth was when he was a Boy Scout.   More
 
Monday, November 17, 2014 DENNE GOLDSTEIN

Close-Up Profile: Brian, Jane & Justin Smith


Close-Up Profiles
It's all about family. To most of us, it has always been about family. Many of us were fortunate to be born into families that gave us unconditional love, which we later passed along to our own families. Brian Smith was one of those lucky guys. Born into a blue-collar family, his father worked as a mechanic on a road crew, building roads in South Africa, so the family moved quite often.   More
 
Friday, August 15, 2014 DENNE GOLDSTEIN

New Trends in Landscaping


Landscape
As a contractor, you have some idea of what your costumers want, or of what's popular in your neck of the woods. Ther are other ways to get a picture of some of the broader green industry trends that are emerging around the country.   More
 
Friday, May 16, 2014 MARY ELIZABETH WILLIAMS-VILLANO

2Wire Systems Make $ense


Irrigation
No doubt about it, 2Wire systems have revolutionized the irrigation industry. They’re as important an innovation as smart controllers, sensing devices, or water-saving sprinkler heads. They vastly cut back the amount of wire needed, especially in large commercial installations.   More
 
Tuesday, July 15, 2014 MARY ELIZABETH WILLIAMS-VILLANO

The Real Impact of Leadership


Business Articles
William James, the famed American philosopher and psychologist, once said, “When two people meet, there are really six people present. There is each person as they see themselves, each person as the other person sees them, and each person as they really are.   More
 
Tuesday, July 15, 2014 Alesia Latson

CUNADO FAMILY


Close-Up Profiles
“A ll I ever wanted to do was manufacture something that I could sell, and to see it say, ‘Made in U.S.A.,’” said Dan Cunado, president of Vista Professional Outdoor Lighting. “I’m overwhelmed; this is a dream come true.”   More
 
Tuesday, April 15, 2014 DENNE GOLDSTEIN

What Sort of Executive Are You?


Business Articles
You may know your business or your industry well. But do you know anything about yourself? Forward-thinking executives and business leaders evaluate their employees and clients to help better understand work styles and personality types. Understanding the types of people one works with is important, especially for executives.   More
 
Tuesday, April 15, 2014 Tron Jordheim

Chris Elmore


Close-Up Profiles
His father had a heating and air conditioning company, so Elmore was no stranger to the business. “When I was out of school on holiday breaks or during the summer, I would go to the office with my father,” he said. “He’d give me chores, telling me to go with this guy and help him install an A/C system, or ride with that guy on a service call.   More
 
Friday, March 14, 2014 DENNE GOLDSTEIN

Using Wildflowers and Native Species in the Landscape


Landscape
If you’ve been using plant material and wildflowers that are native to your local area, you’ve been in the eco-green movement for a while, although you may not have realized it. Now, more than ever, ‘going green’ is a growing, positive trend in our industry.   More
 
Friday, February 14, 2014

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