Sure, your guys do installations and maintain beautiful landscapes, but when it comes to properly irrigating them, no one in your company knows the difference between a spray head and a rotor.
Within five years, David Werning had his passport stamped at least fifty times in Japan, twenty-five times throughout Europe, and twenty times in Latin America, traveling as director of International Operations for John Deere’s Construction Equipment Division.
If you've ever sat around on a Monday night to watch a football game,
you're probably familiar with the term 'sports analyst.' Often a former
player, now a sports analyst,
gives his opinion on how well teams are playing, and makes predictions
about which team has the best chance to win. Sometimes, he'll even
estimate what the final score will be.
In most cases, utilizing a new or different product isnt about simply going out and buying it. That would be easy. The real challenge lies in learning what it is, what it does, how it works, and then training your crews to operate it proficiently.
ABOUT NINE YEARS AGO, DALE VON
Dohren, owner of San Jose, California-
based Landmark Landscapes,
had a successful woodworking
business. Then he saw an
opportunity in the landscaping
business and decided to change
A landscape maintenance contractor
has just finished work on a
residential yard. The homeowner
asks the contractor to take a look
at one of her trees while he’s there.
Several large branches are growing
into an overhanging balcony and
the owner wants the tree cut back
a few feet.
Having been involved in the green industry for more than 30 years, I am hard pressed
to remember a time so difficult for our industry. In particular, we are facing a very
In the face of economic stress, people react in different ways. Some hunker down, count their dollars, and do everything they can to hold onto what they have. Others do more; they look for opportunities.