Facebook: Fired Up or Just Fired?


Business Articles
There’s no doubt that Facebook participation can be an asset to any business. the question is how you can use it to promote your company, yet be sure your team members are cautious in the way they use it? What should the owner and office manager post? Where is the line between personal and professional? Knowing the good, the bad and the ugly of Facebook for business, your company can take full advantage of this tool and watch your business grow.    More
 
Thursday, February 19, 2015

How to Find Short-Term Employees for Your Green Company


Business Articles
In a conversation I recently had with one of my clients, he expressed his concern about finding employees who he could hire for 12-16 weeks. Due to the nature of his business, it is typically very busy in the first three months of the season, then begins to decline.   More
 
Thursday, January 15, 2015

How to Communicate with Your Boomer Customers


Business Articles
One of my green industry clients recently made the move to invoicing their customers electronically. One thing he and his staff learned immediately was that some of their Baby Boomer customers did not want to receive their invoices via email. They wanted to receive them in hard copy form through the United States Post Office mail.   More
 
Monday, November 17, 2014

Is Employee Cynicism Killing Your Culture?


Business Articles
In an age of cynicism and irony, Northwestern Mutual is a throwback to a more innocent time. The company is the antithesis of ‘cool.’ It has the kind of culture in which people embrace plain suits and sincere handshakes, take pride in wearing achievement ribbons, and kick off conferences with patriotic music.   More
 
Monday, June 16, 2014 Rich Karlgaard

Five Tips to Better Manage Your Crew


Business Articles
Landscaping has long been a part of my life. As a lifelong entrepreneur, I started my Detroit-area landscape company when I was 19. In the process of learning the business, managing my own crew, and dealing with the unexpected challenges of being a first-time business owner, I’ve made plenty of mistakes.   More
 
Friday, May 16, 2014 PAUL PROCTOR

Building a Sustainable, Competitive Advantage in a Multicultural Workplace


Business Articles
My partner Chip and I had just landed a large installation project for a new restaurant chain that was building several locations throughout our city, Nashville, Tennessee. However, at that time, our company consisted of only two men, just Chip and I.   More
 
Wednesday, January 15, 2014 BRYAN CLAYTON

Growing Your Business


Business Articles
Times have changed and advertising in the green industry has changed along with it. In the past, trying to get the biggest ad in the Yellow Pages or changing your name to AAA something was the way to go, so that you could get listed first in your category.   More
 
Monday, December 16, 2013 BRYAN CLAYTON

Employee Incentives

...the good and the bad


Business Articles
Incentives—rewards meant to encourage and motivate employees to be more productive—all too often backfire and create unintended consequences: internal squabbles, cynicism, distraction, and diminished performance. However, when used correctly, they can produce wonderful results.   More
 
Thursday, March 14, 2013

Tax Tips


Business Articles
The american taxpayer relief act of 2012 was signed into law on January 2, 2013. the legislation was anxiously awaited by Americans who didn’t want to go over the “fiscal cliff” and face higher individual taxes across the board. but the new law also modifies or extends many business tax breaks.   More
 
Friday, February 15, 2013

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