Are You Giving Your Customers What They Really Want?


Business Articles
There was a study about customer satisfaction that was conducted by a research group. The results were so startling that it quickly became obvious that the outcome could apply to all types and sizes of businesses and organizations, including the green industry. The study centered on what customers really want to know about the people from whom they are buying.    More
 
Monday, September 15, 2014

Is Employee Cynicism Killing Your Culture?


Business Articles
In an age of cynicism and irony, Northwestern Mutual is a throwback to a more innocent time. The company is the antithesis of ‘cool.’ It has the kind of culture in which people embrace plain suits and sincere handshakes, take pride in wearing achievement ribbons, and kick off conferences with patriotic music.   More
 
Monday, June 16, 2014 Rich Karlgaard

Mowers


Landscape Maintenance
If you say, "Landscape Business" to most people, they’ll immediately picture a lawnmower, and somebody pushing or riding it. Mowing grass is the iconic service of the green industry, and the place where  a lot of contractors got their start.   More
 
Friday, March 14, 2014

Growing Your Business


Business Articles
Times have changed and advertising in the green industry has changed along with it. In the past, trying to get the biggest ad in the Yellow Pages or changing your name to AAA something was the way to go, so that you could get listed first in your category.   More
 
Monday, December 16, 2013 BRYAN CLAYTON

Irrigation: Get the Low-Down on Low-Volume


Drip Irrigation - Low Flow
When you’ve been a contractor long enough, it may seem like you’ve seen it all. However, sometimes just when you start to feel this way is when you find yourself presented with a truly challenging project.    More
 
Monday, April 2, 2007 REBECCA PETERSON

Avoid the Pitfalls, Reap the Rewards


Business Articles
When I asked five leaders of thriving landscaping firms about the biggest mistakes to avoid in the industry, their advice had nothing to do with horticultural know-how or design expertise, or even about landscaping at all. Instead, most of the mistakes they mentioned had to do with human relations.    More
 
Friday, June 1, 2007

Grind That Stump and Add Dollars


Landscape
All that remains of the tree is the stump, the unattractive remnants of a tree that once was. But before you can paint the canvas of dirt, the stump has to be removed.    More
 
Wednesday, August 1, 2007

Advertising: Another David & Goliath


Business Articles
In some respects, advertising is one way large companies stay ahead of their smaller competitors. It takes serious resources to build an effective advertising campaign. That scares a lot of small companies away. But, serious doesn't necessarily mean expensive. It can also mean smart, creative, responsive, and caring. Call it a replay of David and Goliath.   More
 
Monday, April 21, 2008

John Jenkins - John Deere & Co.


Close-Up Profiles
When John Jenkins signed on as an accountant in the Des Moines factory of Deere & Company, he probably never dreamed he would one day become president of a major division of a public company.    More
 
Tuesday, June 1, 2004 DENNE GOLDSTEIN

Business to Business: Beyond Satisfaction

Five keys to creating customer loyalty


Business Articles
Think your customers are satisfied? They very well may be. Unfortunately, customer satisfaction doesn’t always lead to customer loyalty. These days, even if your customers are completely satisfied with your product or service, 40% of them will leave you and start doing business with your competition.   More
 
Tuesday, October 16, 2012

0|1
 
Close
Close
Close