Are Your First Impressions First-Rate?


Business Articles
Let’s talk about your green industry company’s first impressions… Even if you think your company does a pretty good job managing this all-important step, you’ve probably not given it all the attention it deserves. In this article, let’s look at just one aspect of this process: the way your telephone is answered. Experts agree that how your telephone is answered at your small business can increase or decrease the possibility of gaining new customers.   More
 
Monday, June 15, 2015

How to Grow Your Business by Having a Strong Guarantee


Business Articles
One of the main keys in winning initial and return business from your prospective clients is a solid guarantee. Simply stated, your clients want to have the assurance that the services or products they purchase from your company are going to provide them with what they want and need.   More
 
Friday, May 15, 2015

Should You Get Certified in Backflow?


Backflow
Graywater from a system at a Florida residence is piped into the home’s drinking water. “Yellow gushy stuff” coming out of some taps in Maryland turns out to be the powerful—and highly toxic—herbicide Paraquat from an agricultural facility. Propane gas flowing into a Connecticut water main from a storage tank causes a washing machine to explode. “Rusty” water coming out of a Michigan hospital’s drinking fountain turns out to be blood from a nearby autopsy room. These stories are enough to curl your hair. These are all real-life incidents caused by backflow, usually the result of an accidental cross-connection between a potable water system and a contaminating source.    More
 
Wednesday, October 15, 2014 MARY ELIZABETH WILLIAMS-VILLANO

How to Hire an Invisible Sales Person Who Can Close More Business for Your Green Company


Business Articles
Imagine that you had the services of a magnificent sales person to whom you paid a paltry amount of money, yet he or she would work for you 24/7/365 and you would never hear a complaint or a demand for a higher commission....   More
 
Wednesday, April 15, 2015

Mowing is a Large Part of Landscape Maintenance


Landscape Maintenance
Landscape maintenance businesses are a very hot topic these days. If managed properly, they can turn into billion-dollar revenue streams, a fact which has, by no surprise, caught the eye of many financial institutions. Private equity firms seem to be snatching up landscape companies, and at good multiples. But they aren’t the only ones who are sitting up and paying attention; so are landscape contractors themselves. There seems to have been more activity in the last six months than in the two years prior combined.   More
 
Monday, March 16, 2015

How to Find Short-Term Employees for Your Green Company


Business Articles
In a conversation I recently had with one of my clients, he expressed his concern about finding employees who he could hire for 12-16 weeks. Due to the nature of his business, it is typically very busy in the first three months of the season, then begins to decline.   More
 
Thursday, January 15, 2015

How to Communicate with Your Boomer Customers


Business Articles
One of my green industry clients recently made the move to invoicing their customers electronically. One thing he and his staff learned immediately was that some of their Baby Boomer customers did not want to receive their invoices via email. They wanted to receive them in hard copy form through the United States Post Office mail.   More
 
Monday, November 17, 2014

Are You Giving Your Customers What They Really Want?


Business Articles
There was a study about customer satisfaction that was conducted by a research group. The results were so startling that it quickly became obvious that the outcome could apply to all types and sizes of businesses and organizations, including the green industry. The study centered on what customers really want to know about the people from whom they are buying.    More
 
Monday, September 15, 2014

Dave Wesolowski


Close-Up Profiles
Dave Wesolowski grew up in Southern California, where his father was a landscape contractor; he installed irrigation systems and did tree work. "Before I started high school, I was cleaning trenches and setting heads. I was always mechanically inclined enough to figure out how to build irrigation systems. But it wasn't anything I wanted to do for for the rest of my life. I really didn't want to go into the family business."   More
 
Tuesday, July 15, 2014 Jason Gibby

Best Management Practices and You


Business Articles
A few years ago, a guy I grew up with told me he’d decided to start his own business. I thought he’d never be able to pull it off, as he was not exactly what you’d call a “star student.” As I headed off to college, I wished him good luck. Deep down, I doubted he would succeed.   More
 
Monday, June 16, 2014 Michael Mazzarella

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