How to Find Short-Term Employees for Your Green Company


Business Articles
In a conversation I recently had with one of my clients, he expressed his concern about finding employees who he could hire for 12-16 weeks. Due to the nature of his business, it is typically very busy in the first three months of the season, then begins to decline.   More
 
Thursday, January 15, 2015

How to Communicate with Your Boomer Customers


Business Articles
One of my green industry clients recently made the move to invoicing their customers electronically. One thing he and his staff learned immediately was that some of their Baby Boomer customers did not want to receive their invoices via email. They wanted to receive them in hard copy form through the United States Post Office mail.   More
 
Monday, November 17, 2014

Should You Get Certified in Backflow?


Backflow
Graywater from a system at a Florida residence is piped into the home’s drinking water. “Yellow gushy stuff” coming out of some taps in Maryland turns out to be the powerful—and highly toxic—herbicide Paraquat from an agricultural facility. Propane gas flowing into a Connecticut water main from a storage tank causes a washing machine to explode. “Rusty” water coming out of a Michigan hospital’s drinking fountain turns out to be blood from a nearby autopsy room. These stories are enough to curl your hair. These are all real-life incidents caused by backflow, usually the result of an accidental cross-connection between a potable water system and a contaminating source.    More
 
Wednesday, October 15, 2014 MARY ELIZABETH WILLIAMS-VILLANO

Are You Giving Your Customers What They Really Want?


Business Articles
There was a study about customer satisfaction that was conducted by a research group. The results were so startling that it quickly became obvious that the outcome could apply to all types and sizes of businesses and organizations, including the green industry. The study centered on what customers really want to know about the people from whom they are buying.    More
 
Monday, September 15, 2014

DAVE WESOLOWSKI


Close-Up Profiles
Dave Wesolowski grew up in Southern California, where his father was a landscape contractor; he installed irrigation systems and did tree work. "Before I started high school, I was cleaning trenches and setting heads. I was always mechanically inclined enough to figure out how to build irrigation systems. But it wasn't anything I wanted to do for for the rest of my life. I really didn't want to go into the family business."   More
 
Tuesday, July 15, 2014 Jason Gibby

Best Management Practices and You


Business Articles
A few years ago, a guy I grew up with told me he’d decided to start his own business. I thought he’d never be able to pull it off, as he was not exactly what you’d call a “star student.” As I headed off to college, I wished him good luck. Deep down, I doubted he would succeed.   More
 
Monday, June 16, 2014 Michael Mazzarella

Chris Elmore


Close-Up Profiles
His father had a heating and air conditioning company, so Elmore was no stranger to the business. “When I was out of school on holiday breaks or during the summer, I would go to the office with my father,” he said. “He’d give me chores, telling me to go with this guy and help him install an A/C system, or ride with that guy on a service call.   More
 
Friday, March 14, 2014 DENNE GOLDSTEIN

Pre-Emergent Controls


Weed and Pest Control
The best way to tame these nasty beasts is to nip them in the bud. fortunately, we have some pretty potent weapons in our arsenal that can do just that; they’re called pre-emergent herbicides. When used properly, pre-emergent herbicides will zap weeds before they can poke their ugly heads up out of the ground.   More
 
Friday, March 14, 2014

Sketching a Masterpiece


Landscape
There’s an old saying, “A picture is worth a thousand words.” So when you’re creating a design for a landscape, you want your thousand words to be good ones. Well, with computer design software, it’s easier than ever to compose your landscape..   More
 
Friday, March 14, 2014

Snow Removal: What is Your Liability?


Snow & Ice
These contracts state everything you need to know about your task as a contractor, and what areas you must be fully responsible for. If the contract states that you are responsible for all liability claims, it’s up to you to make sure that you’re covered for the possible costs that might come about.   More
 
Wednesday, August 14, 2013

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