How to Communicate with Your Boomer Customers


Business Articles
One of my green industry clients recently made the move to invoicing their customers electronically. One thing he and his staff learned immediately was that some of their Baby Boomer customers did not want to receive their invoices via email. They wanted to receive them in hard copy form through the United States Post Office mail.   More
 
Monday, November 17, 2014

Start Smart Irrigation Month With Water Conservation


Irrigation
There’s an old tale about a giant with a leaky faucet. In his home, the tale goes, the giant’s faucet has a terrible leak. Night after night, the leak drips and drips. And since it’s only one drop at a time, the giant thinks nothing of it. “Why, that’s just one drop,” the giant says, “and there are many rivers, lakes and oceans.”Soon, however, that one drop becomes many, and the giant’s home begins to fill with water. In a few short weeks, the water rises so high that the giant begins to fear that he might drown. So, in a panic, he opens his huge front door and out gushes all the water. Only then, drenched from head to toe, and hearing his leaky faucet dripping, does the giant finally realize what he’s lost.   More
 
Tuesday, July 15, 2014 Jason Gibby

Power Tools Save Labor


Power Equipment
There’s an old industrial short subject called “Spring Fever.” In it, a man’s wife won’t let him go out and play golf until he fixes a broken sofa spring. Frustrated, he yells: “I hope I never see another spring as long as I live!” Then, Coily the Spring Sprite suddenly appears.   More
 
Monday, June 16, 2014 MARY ELIZABETH WILLIAMS-VILLANO

Mastering the Skills of Time Management


Business Articles
A friend and I went to a restaurant the other day. After we were seated, the waiter came to our table, handed us menus and said he would be right back with bread, butter, and water. He returned shortly with water; then he went back to get the bread, placed it on our table, and said he would return with the butter.   More
 
Friday, May 16, 2014 Michael Mazzarella

Sketching a Masterpiece


Landscape
There’s an old saying, “A picture is worth a thousand words.” So when you’re creating a design for a landscape, you want your thousand words to be good ones. Well, with computer design software, it’s easier than ever to compose your landscape..   More
 
Friday, March 14, 2014

Holiday Lighting


Landscape Lighting
"It's time to put the holiday lights!" That statement either warms the cockles or chills the spine, depending on your point of view. Whether it's uttered by the owner of a home or a business, it signals that there's work to be done, and someone's got to do it.   More
 
Monday, September 16, 2013 MARY ELIZABETH WILLIAMS-VILLANO

Retaining Customers in the Snow Removal Business


Snow & Ice
If I were going into business today, especially the snow removal business, the most important question I would ask is, “how do I get customers?” You, as a landscape contractor, have the advantage over me, because you already have an established customer base to start with.   More
 
Wednesday, August 14, 2013

Lighting the Landscape


Landscape
“LIGHTS . . . CAMERA . . . ACTION!” yells the hollywood director. The studio lights are switched on to illuminate the set; the sound system is turned on and the cameras roll. on a movie set, numerous types of lights are placed in position to create a realistic-looking environment.   More
 
Wednesday, August 14, 2013

Growing Your Business


Business Articles
Every business owner wants to grab more of his or her market share every year. In today’s slowly improving economy, people are shopping services and are more cautious in the way they spend their money. You have to be thankful that during slow economic times, people stay closer to home and are more aware of their homes and their landscapes. They will still spend money to keep up their number-one investment, their home.   More
 
Tuesday, July 16, 2013

July Smart Irrigation Month


Irrigation
July has arrived, which means that Smart Irrigation Month is in full swing. Do you have your Smart team in place? To make things a little more interesting, the Irrigation Association (IA) is having a Smart Irrigation Month Marketing contest; Hunter Industries is also having one.   More
 
Tuesday, July 16, 2013

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