That’s the story for so many people in the green industry. As soon as they were tall enough and strong enough to push a mower, many budding landscape contractors began by cutting lawns for neighbors, to earn extra money after school and in the summer..
Talk about a woman in a man’s world, Judy Altmaier is the epitome of that. It’s one thing for women to hold executive positions, and more are reaching the top rung, but you won’t find too many who head up a division that specializes in manufacturing machinery.
Long before she started Cascade Lighting, a business that sells and distributes landscape lighting, Linda Haslage worked at balancing a career with the needs of her family and community.
As with many corporate
executives, Roger Mongeon,
a chemical engineer
who worked for Union Carbide,
found himself being
transferred around the
provinces of Canada. His
children were growing up,
and moving from city to city,
changing schools frequently,
was getting a bit trying.
Unfortunately, the majority of family-owned businesses don't survive past the second generation. While succeeding generations have every intention of keeping the business going, factors ranging from a lack of estate planning to dissension among family members cause the business to close its doors.
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You're taking potential customers
to one of your
client's homes to show them
an example of the type of work you
do. You've made arrangements
with your client and received their
permission to show off your skills.
As you're walking through the
backyard gate, your potential customers
suddenly stop and look
around with an expression you're
now familiar with, and you smile to
yourself. You've been there before.
Your potential customers are
frozen in their tracks; there's a
look of awe and amazement like
they've been magically whisked to
another part of the planet.
As Stephen Smith
assumes the presidency
of the Irrigation Association,
he realizes the challenges
the irrigation industry currently
faces. Pressure to
reduce water consumption is
building and landscape sustainability
is the new buzzword.
But Smith assumes
this position with a background
of invaluable experience
and a wealth of
knowledge of the irrigation