Rev Your Engine . . . Maximize Your Mower


Landscape Maintenance
Despite the variety of landscape contracting companies that exist, the mower is a universal element for almost all of them. Even many companies that now focus exclusively on design/build projects were probably originally founded by a guy with nothing but a pickup truck and a lawnmower.    More
 
Thursday, March 1, 2007

STUART J. SPERBER


Close-Up Profiles
When Stuart Sperber was about ten years old, his father and brother started a company called Valley Crest Landscape Nurseries in North Hollywood, California. While growing up, as you can guess, the talk around the dinner table was always about trees and landscaping. Sperber was immersed in it.    More
 
Saturday, August 18, 2007 DENNE GOLDSTEIN

LARRY SARVER


Close-Up Profiles
LARRY SARVER ALWAYS ENVISIONED himself as a businessman. Even as a young boy growing up in Pittsburgh, Pennsylvania, when he was selling Christmas cards door to door, or flowers from a rock garden, or when he was mowing customers' lawns, in his mind he was a businessman.    More
 
Saturday, December 1, 2007 DENNE GOLDSTEIN

Women in Landscaping


Women in Landscaping
Although conventional wisdom sometimes pegs the green industry as a man’s domain, women across the country have proven that they can succeed    More
 
Monday, April 21, 2008

Mow Down the Competition


Landscape Maintenance
Today, lawn maintenance is a huge part of your professional life—mowing helps put food on your table    More
 
Sunday, October 1, 2006 REBECCA PETERSON

Excellence in Craftsmanship


Landscape
The Springs Preserve in Las Vegas is another award-winning outdoor environment built with the help of ValleyCrest Landscape Development. Only three miles from the lights and action of the Strip, this 180-acre site provides a sanctuary for people and wildlife that seems far removed from the city.    More
 
Monday, January 12, 2009 ELIZABETH LEXAU

KEN HUTCHESON


Close-Up Profiles
IT ISN’T TOO OFTEN THAT WE COME across an individual like Ken Hutcheson. On the outside he is warm, engaging and charming. However, under his skin lies a savvy, dedicated businessperson.   More
 
Friday, May 15, 2009 DENNE GOLDSTEIN

The History of ValleyCrest


Business Articles
You may be questioning whether the American Dream, and the infinite promise it holds, is still a reality. In today’s day and age, with the economic crisis looming, doubts like this are not uncommon. But there is good news: the American Dream is alive and well.   More
 
Friday, August 14, 2009 RYAN FRIEDMAN

MICKEY STRAUSS


Close-Up Profiles
From the time he entered the business in 1963, Strauss learned and developed some expertise as he went through the learning curve. With each step he grew and learned more. Eventually, he developed the right formula and, along with a partner, they proceeded to build a landscape company boasting a volume of $60 million annually.   More
 
Thursday, February 18, 2010 ARON GREEN

Burton S. Sperber


Close-Up Profiles
Burton S. Sperber learned the landscape business at an early age, working at a nursery in North Hollywood, California, after school. When the owner of the nursery passed away, Burt and his father bought the business for $700, and called it Valley- Crest Landscape.   More
 
Wednesday, November 16, 2011 DENNE GOLDSTEIN

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