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Jeff Carowitz, a well known consultant and columnist to the green industry, will present at the Florida Water Summit Conference. The conference is being held at the Sanibel Harbour Resort & Spa on July 25- 28, 2012.
Carowitz will lead a full-day session on July 26th, on marketing for professional contractors, including bidding and selling in a hyper-competitive market, leveraging Internet marketing and social media, using customer surveys to understand buyer motivations and much more.
He will also deliver the event keynote entitled, “Demographics & Your Business: How Will You Profit from the Changes?” He will discuss how dramatic changes in the demographic profile of customers and employees will mean big changes for industry businesses in the next 10 years. He will describe what business leaders can do to gain an edge from the changes.
For more information about the summit, go to www.fisstate.org.