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Business to Business: Turn the Tables on Employee Turnover


Business Articles
Five keys to maximum employee retention. Each time an employee permanently leaves your organization, he or she is adversely affecting your company’s bottom line. Consider this: according to the U.S. Department of Labor, it costs a company one-third of a new hire’s annual salary to replace an employee. Using a modest annual salary of $35,000, a company can easily spend $11,550 for each new employee hired.   More
 
Thursday, December 13, 2012

Growing Your Business


Business Articles
Making things grow—that’s what you do. Some green things grow easily, with little effort, even thriving on neglect. And some take a lot of tending, just the right kind of soil, fertilizer, irrigation and pruning to really flourish. you, as a landscape professional, know this, of course.   More
 
Friday, November 16, 2012

Safety First


Business Articles
There’s this contractor . . . let’s call him ‘John Doe.’ He’s a 30-year industry veteran, and he should have known better. One day, out on a job, he realized that his mower wasn’t mowing at the right height. He had cabled down the throttle bar to keep the gas flowing. Then, instead of bending down to adjust the height, Doe put his hand under the deck to lift the mower up. And that’s when the still-moving mower blade cut off the tips of three of his fingers.   More
 
Friday, November 16, 2012

Business to Business: Beyond Satisfaction

Five keys to creating customer loyalty


Business Articles
Think your customers are satisfied? They very well may be. Unfortunately, customer satisfaction doesn’t always lead to customer loyalty. These days, even if your customers are completely satisfied with your product or service, 40% of them will leave you and start doing business with your competition.   More
 
Tuesday, October 16, 2012

Benefits and Pitfalls of Groupon-Type Marketing


Business Articles
It’s hard to believe that the first Groupon deal-of-the-day offers arrived in your email inbox less than four years ago. although there were modestly successful predecessors, Groupon (and its competitive cousins Living social, dealster, BuyWithme), has become a consumer mainstay.   More
 
Wednesday, September 19, 2012

Business To Business: Five to Thrive


Business Articles
You’ve probably heard it said that entrepreneurs are “married to their work.” it’s true. Running a company requires amazing quantities of time, energy, and devotion.   More
 
Friday, August 17, 2012

Choosing Your Supply Store


Business Articles
In everything in life, there are amateurs, and there are professionals. Take golf, for instance. It’s a game that a lot of us in the green industry play (and often misplay!). Any amateur golfer can get himself outfitted at a sporting goods store. However, no serious golfer, let alone a PGA professional, would buy gear at a chain sporting goods store.   More
 
Tuesday, July 17, 2012

Improving on $uccess


Business Articles
There is much to consider for a landscape contractor who realizes the dream of starting his or her own company. Among other attributes, it takes foresight and determination to find a formula for success, both initially and in the long run. Sometimes, it also takes a little outside help to truly optimize that success.   More
 
Tuesday, July 17, 2012

Don't Get Mega-bit: Software You'll Actually Use


Business Articles
Talk to any old-timer landscape professional about the good old days, and he’ll tell you how the fledgling years of our industry were the best of times and the worst of times. They were the best of times in that opportunity was limitless. They were the worst of times in that business systems were in the dark ages   More
 
Friday, June 15, 2012 Ivan Jayson

Passing the Baton


Business Articles
In the landscape business, as in life, nothing is as simple as it seems. You work your tail off getting your business started in the hopes that it will earn you a comfortable living. Yet you find that with growth comes more staff, more equipment, and more headaches. You hope that your headaches will be offset by greater profitability. Then, as you settle in for the long haul, it’s still a constant challenge to run your business efficiently.   More
 
Tuesday, May 15, 2012 Michael Stone