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Facebook: Fired Up or Just Fired?


Business Articles
There’s no doubt that Facebook participation can be an asset to any business. the question is how you can use it to promote your company, yet be sure your team members are cautious in the way they use it? What should the owner and office manager post? Where is the line between personal and professional? Knowing the good, the bad and the ugly of Facebook for business, your company can take full advantage of this tool and watch your business grow.    More
 
Thursday, February 19, 2015

How to Find Short-Term Employees for Your Green Company


Business Articles
In a conversation I recently had with one of my clients, he expressed his concern about finding employees who he could hire for 12-16 weeks. Due to the nature of his business, it is typically very busy in the first three months of the season, then begins to decline.
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Thursday, January 15, 2015

Why Small Business Owners in the Green Industry Have a Hard Time Delegating and What They Can Do About It


Business Articles
First, in order for any small business owner to be successful, it takes a lot of hard work. Realizing that they can always count on themselves to do it the “right way,” it quickly becomes a habit to do any present task at hand themselves. Habits are funny things.   More
 
Monday, December 15, 2014

Buy? Lease? or Rent?


Business Articles
With the current labor shortage in our industry, landscape contractors have had to be creative and find ways to do more with fewer people. For example, the crews responsible for mowing the grass at New Zealand’s Auckland International Airport use a large, one-of-a-kind mower that mows 646,000 square feet of grass per hour.   More
 
Monday, November 17, 2014

How to Communicate with Your Boomer Customers


Business Articles
One of my green industry clients recently made the move to invoicing their customers electronically. One thing he and his staff learned immediately was that some of their Baby Boomer customers did not want to receive their invoices via email. They wanted to receive them in hard copy form through the United States Post Office mail.   More
 
Monday, November 17, 2014

Are You A Reluctant Leader?


Business Articles
Do you know someone who is very comfortable doing a job that has no leadership dimension, even though you just know they will thrive as a leader? Many of them have a condition that is sometimes referred to as ‘altitude sickness.’   More
 
Wednesday, October 15, 2014

Are You Giving Your Customers What They Really Want?


Business Articles
There was a study about customer satisfaction that was conducted by a research group. The results were so startling that it quickly became obvious that the outcome could apply to all types and sizes of businesses and organizations, including the green industry. The study centered on what customers really want to know about the people from whom they are buying.    More
 
Monday, September 15, 2014

Business to Business: Do the Math!


Business Articles
I recently received a very clever phone pitch. A telesales person called to congratulate me for being such a good magazine customer. She offered me five magazines, free of charge, for 60 months. I thought this was outrageously good. She explained that the magazines wanted to increase their circulation for their advertisers.   More
 
Friday, August 15, 2014 Burke Franklin

The Real Impact of Leadership


Business Articles
William James, the famed American philosopher and psychologist, once said, “When two people meet, there are really six people present. There is each person as they see themselves, each person as the other person sees them, and each person as they really are.   More
 
Tuesday, July 15, 2014 Alesia Latson

Is Employee Cynicism Killing Your Culture?


Business Articles
In an age of cynicism and irony, Northwestern Mutual is a throwback to a more innocent time. The company is the antithesis of ‘cool.’ It has the kind of culture in which people embrace plain suits and sincere handshakes, take pride in wearing achievement ribbons, and kick off conferences with patriotic music.   More
 
Monday, June 16, 2014 Rich Karlgaard