WANTED: Sustainable Landscape Services for Savvy Consumers


For decades, Billy Goodnick has been showing people how to create sustainable landscapes – and how to ditch their lawns. But don't think of me as a "bad guy," he says.... more

 
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KEN HUTCHESON


Close-Up Profiles
IT ISN’T TOO OFTEN THAT WE COME across an individual like Ken Hutcheson. On the outside he is warm, engaging and charming. However, under his skin lies a savvy, dedicated businessperson.   More
 
Friday, May 15, 2009 DENNE GOLDSTEIN

DAVE PAGANO


Close-Up Profiles
The irrigation industry was completely different than what it is now when David D. Pagano designed his first system in 1957. Smart controllers were years away from being invented, as were sensing devices. If you asked anyone in the industry what a rotary nozzle was, most likely your answer would have been a silent, quizzical look from someone wondering what on earth you were talking about.   More
 
Thursday, April 16, 2009 DANNY FASOLD

JOHN MILLER


Close-Up Profiles
WHEN JOHN MILLER WAS STILL A teenager he was managing his own lawn care company. Called Superior Lawns, Miller’s company handled everything from mowing lawns to working with tractors. It was a pretty successful venture. Between high school proms and mid-term exams, Superior Lawns occupied much of Miller’s focus, and before long, he was pulling in enough business to bring some of his schoolyard friends onboard as workers.   More
 
Tuesday, March 17, 2009 DANNY FASOLD

THE FAYS


Close-Up Profiles
Ken and Harold Fay’s parents started a lumber yard back in 1947 in Ojai, California. When their father passed away, the sons—Ken and Harold— helped their mother run the lumber yard. In time, the mother phased out of the business and Ken and Harold were the proud owners of Ojai Lumber.    More
 
Monday, February 23, 2009 DENNE GOLDSTEIN

STEPHEN SMITH


Close-Up Profiles
As Stephen Smith assumes the presidency of the Irrigation Association, he realizes the challenges the irrigation industry currently faces. Pressure to reduce water consumption is building and landscape sustainability is the new buzzword. But Smith assumes this position with a background of invaluable experience and a wealth of knowledge of the irrigation industry.   More
 
Tuesday, January 13, 2009 DENNE GOLDSTEIN

JOSHUA S.GAMEZ


Close-Up Profiles
“My father emigrated from Mexico seven years before I was born,” he said. Gamez was one of five children in a struggling working-class family, growing up “on what you could say was in the lower income bracket, where the possibility of receiving a good education was shaky.”   More
 
Tuesday, December 16, 2008 DENNE GOLDSTEIN

TIM MALOOLY


Close-Up Profiles
Tim Malooly was 12 years old when he started his first job. It was a part-time gig, selling greeting cards door-to-door. Not the most glamorous job in the world, but it offered Malooly his first taste of making money on his own.    More
 
Monday, November 17, 2008 DANNY FASOLD

ROY BAILEY


Close-Up Profiles
ROY BAILEY AND HIS FRIEND, RUSS Dresen, were hanging around one summer night having a few beers. They were, in many ways, no different than most other 20-somethings on a summer evening, knocking back drinks and talking about their plans for the future.   More
 
Friday, October 17, 2008 DANNY FASOLD

THE BOUSQUETS


Close-Up Profiles
During the hot summer afternoons when the rest of his peers were lazing in swimming pools and catching campy action flicks at the local movie theatre, Bryce Bousquet spent his teenage years stocking shelves at his dad’s company warehouse.    More
 
Wednesday, September 17, 2008 DANNY FASOLD

JOHN DeCELL


Close-Up Profiles
It was January of 1988 and John DeCell was out of a job. He’d worked as a loan officer for the First American Bank in his hometown of Baytown, Texas for five-and-a-half years, but the banking industry had fallen under hard times and DeCell suddenly found himself without a job. Factor into this the added pressure of knowing your first son is only months away from being born, and you’ve an idea of the headspace DeCell was in on this particularly tumultuous New Year.    More
 
Friday, August 1, 2008 DANNY FASOLD