Team Innovative, one of Kitsap, Washington’s top landscaping firms, is living up to the innovative moniker with a new business venture called Grab Plants.
The company is unique in its approach: Grab Plants is only open Saturdays and Sundays, and it only offers plants and landscape supplies. It gives 15 percent of gross sales to a different local nonprofit organization each week. In return, volunteers from groups such as the Silverdale PeeWees, the Central Kitsap Food Bank and the Hospice of Kitsap County, greet customers, water plants and help with sales.
Owner Ken Perry has been in the landscape business since 1989, and says that this is a new evolution of a 10-year-old venture. The original concept was to be an online nursery. “Part of the business model is to move around to underutilized, vacant and abandoned properties as we give back to the community,” he said.
In addition to offering individual plants, Perry offers what he calls, “Landscape Packages to Go.” There are two basic packages: one that includes any 20 groundcover plants, 10 small shrubs, 10 large shrubs, two trees and two specialty plants. The large package doubles those numbers, except it includes five trees and five specialty plants.
According to Perry, the number-one thing they do is drive sales through social media. “Every group or organization has a database of supporters, a website and a Facebook page, and they use them to get their people to turn out.”
He said that in the first two weeks they were in business, sales were slow, but after involving the nonprofits, sales increased 50 percent the first week, and have steadily grown thereafter.