“Everything seems so computerized,”
said Robert Kozol of Robert's Nursery, Landscapes & Lawns in Omaha,
Nebraska. “No one wants to get their fingernails dirty anymore.” Kozol, in his early 30s, understands
the Millennial Generation and its inclination to hire professionals to take
care of landscaping and lawn needs. He wouldn't call it laziness, but off-duty
time is spent on family, travel or electronic amusement rather than on
replenishing the flower bed out back.
In sync are results of an online survey by the Professional Landcare Network,
which named Millennials and men as among groups more likely to pay to have a
professional do landscaping and lawn work.
The trade association's research revealed
another key finding: Average spending on yard maintenance is expected to hold
steady this year, while the biggest average spending increases likely will be
on entertainment-type “hardscapes” like decks, outdoor kitchens and water
This is good news for landscape contractors as
they fight to stay healthy in the recovering economy. It also helps landscape
businesses pinpoint future clients.
Other key data shows that about five percent hired a professional last year to
build a patio, deck, kitchen or walkway project and spent an average of $1,400.
The average amount those same adults expect to spend on that type of service
this year is double, or $2,900. Approximately 17 percent expect to hire out
yard maintenance work in the coming year and estimate they'll spend $700, up
from an average of $600 the previous year.
Approximately seven percent are expected to pay for landscape services such as
the planting of shrubs, trees and flowers. The average amount they'll spend
will be about $1,200, up from $1,000 the previous year.