WANTED: Sustainable Landscape Services for Savvy Consumers
For decades, Billy Goodnick has been showing people how to create sustainable landscapes – and how to ditch their lawns. But don't think of me as a "bad guy," he says.... more
The private equity firm Levine Leichtman Capital Partners has acquired Lawn Doctor, a nationwide network of more than 460 independently-owned franchise locations. This is the first investment from the $225 million private equity fund.
“Lawn Doctor is an iconic brand with a long history of growth and innovation,” said Lauren Leichtman, co-founder and CEO of LLCP. “It offers a differentiated and personalized approach to lawn care and leads the industry in customer satisfaction and retention. We are excited to partner with the current CEO Russell Frith, Co-Founder and Sr,VP Bob Magda and the Lawn Doctor management team and look forward to the continued growth of the business.”
As a part of the transition, long-time Lawn Doctor executive Scott Frith has taken over as CEO. Both Frith and Magda will each make significant investments in the company and will remain engaged with Lawn Doctor through their new roles as senior advisors.
Lawn Doctor has franchise locations in 38 states.